Credit Union House of Oklahoma
631 E. Hill St, Oklahoma City, OK 73105
for Learning & Development
February 12, 2018 11:30 a.m. - 1:00 p.m.
StoryBrand TM for Learning and Development is an engaging discussion that presents a unique marketing framework to help you effectively communicate L&D initiatives that drive connection and measured results.
As the Supervisor of Learning Services for OGE Energy Corp., Dwain Starks realizes that the traditional top/down approach of assigning training to learners fails to drive intrinsic motivation for learning, so he is actively working to create a corporate learning environment where members have options in place to take charge of their own learning.
New York Times Best Selling Author, Speaker, and Entrepreneur, Donald Miller, developed the StoryBrand (SB7) framework, which literally helps thousands of businesses grow in ways they never imagined. The SB7 framework helps businesses communicate clearly and connect deeply with customers while turning profits. Dwain is drawing concepts from the SB7 framework (and the wider world of brand marketing) to engage with learners by presenting a problem and then using L&D to establish authority as a guide to provide a plan that calls learners to action to help them avoid failure and move forward in success.
The SB7 framework keys in on a successful marketing strategy that shows how you will engage more customers when you position your brand as the guide to help them find the tools and confidence that they need or desire to succeed. Truth is, talented marketers are well-versed at building brand awareness, creating an authentic voice, identifying and connecting with audiences, promoting products, communicating value, listening to customers, and increasing brand loyalty, while driving profits in the process because they are good at positioning the customer as the hero. So, why shouldn’t you? Come and discover how you can incorporate StoryBrand into your learning and development.
The discounted, pre-registrations for the program with the meal must be made by Friday, February 8th.Credit Union House of Oklahoma
631 E Hill St, Oklahoma City, OK 73105